Arts & Science alumni develop game-changing therapy platform Mind-Easy with a focus on equity

February 27, 2023 by David Goldberg - A&S News

Two Arts & Science graduates and a U of T PhD student have launched Mind-Easy to make cultural competence a minimum standard in mental health — including innovative ways to deliver identity centric preventive care.

“Available to anyone around the world, the Mind-Easy app is an adaptive health platform that uses avatars with human-like characteristics that help guide users through their therapeutic journey,” explains Mind-Easy co-founder and CTO Akanksha Shelat, who graduated in 2018 with an honours bachelor of science as a member of New College. “This platform is designed to provide personalized, adaptive care to patients, using a proprietary human taxonomy and artificial intelligence to deliver tailored mental health plans.”

A&S alumni Shelat and Alexandra Assouad, along with Ontario Institute for Studies in Education (OISE) PhD candidate Dalia Ahmed, developed and launched Mind-Easy, drawing from their own experiences seeking mental health services as international students.

“Cultural competence is essential when providing proper mental health care,” says Mind-Easy CEO Assouad, who graduated with a bachelor of commerce from Rotman Commerce in 2020 as a member of St. Michael’s College.

“Coming to Toronto from Lebanon sparked internal chaos and filled me with an overwhelming sense of loneliness,” she says. “I wanted a therapist who spoke my language, a person who ethnically represents me and allows me to share vulnerable experiences.”

In consultation with mental health professionals across the country, Mind-Easy provides knowledge and tools in more than 100 languages, dialects and accents. Asynchronous learning makes them available on demand. Leveraging the OISE and psychology network at U of T, the team built a database of carefully curated content for Canada’s diverse and often marginalized groups.

From the start, the co-founders' goal was to solve two major problems: the shortage of therapists and the lack of cultural competence. Mind-Easy checks both boxes.

The Mind-Easy system learns from a patient's data to determine which interventions will be most effective for that individual. This approach not only improves patient outcomes but reduces costs by avoiding unnecessary therapy treatments.

Shelat and Assouad credit U of T’s abundance of resources for helping them develop and launch Mind-Easy, including support from the Health Innovation Hub (H2i).

“It is very exciting to be part of the innovation economy in Canada, especially when it involves working with passionate entrepreneurs who are dedicated to commercializing their technology and intellectual property,” says H2i Associate Director Andris Lauris.

“It’s also extremely rewarding to help these companies raise non-dilutive funding and equity investments in an ever-challenging struggle to bridge the funding gap in Canada. H2i focuses on one-on-one mentorship for companies in health and life sciences in software, medical devices, and diagnostics and therapeutics.”

In part, H2i’s in-house mentors guided Mind-Easy's co-founders with practice pitch sessions, helping the aspiring entrepreneurs build their product and business plans.

“They have built a great team and are poised for success,” says Lauris of Mind-Easy.

Assouad also credits Arts & Science faculty for the group’s success, including the mentorship of Craig Geoffrey, an assistant professor, teaching stream at Rotman.

“Assouad had a really entrepreneurial view of how she’d run her life,” recalls Geoffrey. “She was always interested in taking on new challenges, learning new things and working to develop a full skillset she could apply to any career she’d eventually take on.”

Assouad and Shelat advise aspiring entrepreneurs to “network, network, network” while at school, and build those important connections they can tap into down the line for professional, financial and even emotional support.

“Being surrounded by other entrepreneurs and world-class experts is inspiring,” says Shelat, who majored in computer science and cognitive science. “And amazingly, it all takes place on this campus with its rich legacy of boundary-breaking innovation.”

Mind-Easy will be participating as an H2i company in U of T’s True Blue Expo on March 9.